Visualize to realize
Being able to picture your future achievements is a powerful tool for reaching your goals. Athletes do it before they take to the track or enter the arena. They see themselves crossing the finish line first or being awarded the perfect score. We can do the same no matter what we want to achieve. Not everyone has a vivid imagination but everyone is capable of putting into words what they would like to happen in the future. In The UX of ME I talk about this and suggest a pen an
Become an expert
Yesterday I spoke at the Hong Kong University of Science & Technology at the invitation of visiting professor Ruth Stevens. The course was all about direct marketing and I wanted to show how the rise of digital has transformed the advertising and marketing industry. I showed lots of inspiring examples and case videos that demonstrated how reaching customers today requires truly innovative thinking and bold action. At the end of my talk, I encouraged all the under-graduate stu
